Well, not so secret now! Read this line from Shakespeare:
"That time of year thou mayst in me behold/Where withered leaves, or none, or few do hang/Upon these boughs that shake against the cold/Bare, ruined choirs, where late, the sweet birds sang."
In that short quotation, Shakespeare paints a vivid portrait of age, comparing growing old to the season of winter, a branch that has lost its leaves, and a ruined church choir. If he'd just said "I'm sad that I'm getting old" it might have been clearer, but of course it would not be a poem.
Creative ideas are often found at the strange intersections between one kind of idea and another. While poets use these intersections as metaphors, you can use them in a different way.
Creative ideas for one topic can come from another topic. The connections are not meant to be literal, but rather to spark an idea. For example, I can connect marketing and child psychology. If children play in order to experience the satisfaction of mastery (as psychologists believe), does that suggest how I could use online games or experiences to help adult customers imagine themselves using a product? Of course it does.
The biggest secret is that your mind is amazingly good at making these connections. If you love two topics, you can connect those ideas in creative ways. For example, if you love gardening and baking, you can use that intersection to come up with new cake or cookie decorations. Isn't that fun?
No comments:
Post a Comment